co-founder and creative director, Baraque

BJARNEO

Except for  the DXH and Dubai parks and Resorts ads these commercials have been made in the spirit of the old era. Fabricated truths about a product wrapped up in smart cool packaging and often served with humour. They postulate about product instead of coinciding us why we really reedit need it.

The MAGGISOUP commercial is beautifully made with gorgeous images of healthy ingredients that look like they will make a great tasting soup. It might be true. But too often the promises made in commercials fall flat . This is why people hate and distrust commercials. I'd be more convinced if i saw a contest between a Maggi soup and a soup made on the spot by cook using the same ingredients as Maggi. Then have real people not actors taste both and compare.

The idea of a family walking in the desert and suddenly being surprised by shrek and the rest of the characters from DUBAI PARKS AND RESORTS'

Various venues is good. The only thing that confused me a little was the storytelling in the beginning. The cut from the running children to the shoes and the send moving beneath their feet (nice refence to furassic park trembling water cut effect) needed a little more time to play out.

I watched six of the 10 ISUZU films which use toy cars instead of the real thing. Since the target group isn't children, I don't see the attraction here.

Nor are the visuals beautiful interesting or funny. But most importantly, I don't get an impression of the real car.

Again, the brand is telling us how great its product is. It would be far more interesting and convincing to see real people testing the car and hearing what they think.

The design idea behind. The Dubai health experience and is beautiful and informative and a very precise expression of its core message about an excellent world class healthcare service embracing life. Simple clean and powerful.

With the NISSAN and we are again faced with assertion that can be easily questioned : if you drive this care you will be cool and have a great relationship with your kid. Why Isn't this mere postulation and why should buy this car in what way is it better than any other car in its price range and category I want to be convinced that this car is the one i have to buy. This is the kind of old era commercial that doesn't treat the consumer as intelligent human being.